In-Depth Success Stories

In this video, we talk to Igor Shapiro, founder of UltB, about how his team sends over 1 million emails a month and consistently books 150–200 qualified meetings, all powered by cold outreach.

We cover:

• How UltB generated 5,000+ B2B opportunities last year

• A campaign that hit a 22% reply rate in the creator economy

• His 3 pillars for success: volume, frameworks, and personalization

• Why most founders blame the channel instead of the offer

• Advice for anyone starting cold email from scratch

If you're still figuring out how to scale cold email the right way, this interview has a ton of actionable advice.

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In this video, we talk to Pranam Lipinski, co-founder of Email Outreach Company, about how he scaled his agency using cold email, booking meetings with Fortune 500 CEOs, helping startups land their first million in revenue, and building a system that consistently brings in clients

He shares what didn’t work, what finally clicked with cold email, and how he chooses tools that scale with him.

We also break down:

• How Pranam uses Instantly to scale his cold outreach

• Lessons from 10+ years of cold emailing and building two successful businesses

• Common mistakes that burn inboxes early

• Why most founders overcomplicate email sequences, and what to do instead

If you’re running outbound at scale, or want to learn from someone who’s built an agency through email alone, this is worth watching.

In this video, we talk to Ken Volk, founder of AutoUp, about how he went from doubting cold email could scale - to using it to exit a company, launch his own agency, and book meetings with over half of the Fortune 500.

Ken breaks down how cold email became the engine behind his success, the mindset shift that changed everything, and why he’s trusted Instantly from the start to handle millions of sends every month.

You’ll learn:

- Why cold email still works in 2025 and how to stand out

- How AutoUp runs high-volume, high-relevance outbound for global clients

- What makes Instantly the sending platform of choice at scale

- A real example that generated 147 opps in one day with one messaging tweak

If you’re still on the fence about cold email, or you’ve tried it and it didn’t work, this conversation will help you rethink your approach, simplify your process, and scale smarter.

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In this video, we talk with Sander Aavik, founder of a web development and lead gen agency that scaled to over $1M/year in revenue, powered largely by cold email.

Over the last 4.5 years, Sander has used Instantly to send over 700,000 emails, generate 200+ clients, and drive $750,000+ in closed revenue.

He shares:

- His exact email structure and reply rate strategy (14.1% across campaigns)

- Why he moved from cold calls to cold emailHow he builds low-friction CTAs that convert

- The system behind scaling cold email across multiple countries and languages

- What to avoid when you’re starting, and why email infrastructure matters

If you're serious about using cold email to scale your business or agency, this interview will give you both the high-level thinking and tactical tips to do it right.

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In this video, we talk to Martin Aguinis, founder of SendtoWin, about how he helped drive $1.6 billion in pipeline and over $150 million in sourced deals, all through cold email.

Whether you're an agency owner, B2B founder, or outbound strategist, this deep dive will show you how to build cold outreach systems that actually scale.

Martin shares the strategies his team uses to land Fortune 500 clients, scale lead generation across channels, and personalize outreach without relying on spray-and-pray tactics.

You’ll learn how to approach deliverability, targeting, and copywriting like a pro.

We also break down:

- The cold email framework Martin uses across hundreds of clients

- How to turn strategy into repeatable pipeline

- Tactics for building and scaling outreach teams

- Why Instantly is their go-to tool for reliable sending at scale

If you're looking to improve your outbound sales, drive results with cold email, or understand how top agencies run multi-million dollar campaigns, this is the guide for you.

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